His web first extended into Formula 1 and now to road cars, and few people seem to know what the Canadian businessman’s endgame is and he certainly seems to be twisting a lot of arms lately.Then there’s the fact that the much-admired Andy Palmer appears to have been forced out, taking responsibility – whether at fault or not – for the hard times Aston has found itself in. Aston Martin is definitely lucky to have Tobias Moers.If the boardroom story above doesn’t tell you all you need to know about how much 98-octane runs through the German’s veins, his choice of follow-up destination should. The man who famously walked out on the Mercedes-AMG boardroom when they decided to halve the C63’s cylinder count is a perfect fit for a resurgent Aston MartinRumour has it that a certain Tobias Moers, former chief of AMG, was so incensed when the rest of the board voted to make the C63 a four-pot that he walked out of the meeting. Just seven months after that decision was made, Moers has moved to The controversial reshuffle at Aston has been met with a mixed reception. The new product promises coming out of Gaydon in recent years have had unnerving similarities to Dany Bahar's smorgasbord of empty assurances at Lotus.The Valkyrie has had too much money ploughed into it to cancel it at this stage, but question marks must hang over both the Valhalla and the Vanquish Concept teased at the 2019 Geneva show.The DBX needs to pay back first. In other words, how do you solve a problem like Vantage?The company has lost its focus from creating some of the most stylish interiors in the business.An Aston Martin should differentiate itself with the most beautiful styling inside and out.While there have been some grouses about the current Vantage's exterior styling, the real problem lies inside.The current Vantage cabin is, to put it bluntly, a mess.Weird Dali-esque droops and curves, questionable materials choices, clumsily canted air vents and, worst of all, a steering wheel that is virtually square.The clean elegance of, for example, a 2010 DBS fascia has been completely lost in a woeful mish-mash of clashing influences.Porsche and Ferrari have reinvented the design language of their interiors with the Taycan and SF90 respectively. Aston Martin now needs to do likewise.Aston Martin DB5 ‘Goldfinger’ is the first of 25 real-life Bond carsAston Martin has built its first DB5 in more than 50 years, but this one’s got gadgetsHow three Aston Martin DBSs were wrecked for a James Bond film: classic...One man trashed three Aston Martins and lived. Rumour has it that a certain Tobias Moers, former chief of AMG, was so incensed when the rest of the board voted to make the C63 a four-pot that he … Select cars to compare from your search results or vehicle pagesWe outline five steps that Aston needs to take in order to surviveThe office is being readied at Gaydon for Tobias Moers, the dynamic former boss of AMG, to take up the reins at Aston Martin.With the Andy Palmer years now receding in the rear-view and financial turmoil threatening to derail the best-laid of plans, Moers needs to act decisively.Here are some key action points he needs to address:Moers was extremely adept at understanding what customers wanted from an AMG product, and set in place procedures to deliver those products with clearly measurable targets, doubling the size of its product portfolio while quadrupling sales.The business needs to re-examine what Aston Martin is and what it means to customers and deliver on these values, while intelligently modernising the product offering.Aston’s costly potential saviour has been slow to reach customers. With nothing further to say, actions speak louder than words. When I met him, aged 88, … We were looking at the concept of this vehicle at the Geneva Show more than five years ago and deliveries are only now starting to trickle to dealers.Any high-end SUV has a finite moment in the spotlight, and manufacturers are starting to realise that these vehicles aren't the guaranteed cash cows they seemed at project inception.In 2017, for example, Maserati sold 5485 Levantes. Sergio Marchionne called the Levante's launch 'a disaster'.Aston Martin can't afford to botch the DBX's introduction.Moers needs to wield the red pen here. Tobias Moers, 54, takes over as Aston Martin's CEO on August 1 Gordon Sutherland’s family owned Aston Martin between 1933 and 1947. He’s made a very smart move and nobody could begrudge it. He chose to go to Aston Martin, which is closely tied-in with AMG right now anyway, and he’ll oversee the development of all future products. These should be the kinds of cars we’ll want to celebrate before, during and after their time in production.For Moers it’s a bittersweet win but one that brings with it more of what he loves than his old job now will. Aston Martin Lagonda Global Holdings Plc named AMG head Tobias Moers as its new chief in a management shakeup that comes two months after a cash rescue led by its billionaire chairman.
With the Andy Palmer years now receding in the rear-view and financial turmoil threatening … Tobias Moers is Chief Executive Officer of Aston Martin Lagonda. Tobias Moers said: “I am truly excited to be joining Aston Martin Lagonda at this point of its development.